YMCA of Central Massachusetts

Vision 2012

Strategic Plan

Priority Areas

Philanthropy:  The YMCA will raise sufficient contributed income to support scholarship assistance and program subsidies, increase the endowment to insure long-term financial viability and initiate capital campaigns as directed by the Board.

Expand YMCA awareness: The YMCA will be recognized throughout the 41 communities it serves as an organization that develops healthy lifestyles for all persons, while reaching out to underserved populations, with a focus on youth, teens and seniors. 

Membership and Program Delivery: The YMCA will provide excellent member service and mission-driven quality programs that include active, meaningful partnerships.

TALENT MANAGEMENT: The YMCA will seek to be the employer of choice for full and part time staff members and the agency of choice for program, policy, and fundraising volunteers.

YMCA Governance: The YMCA will work to instill a passion for the YMCA in all volunteers. The Board of Directors and its related Committees and the Branch Board of Governors and their related Committees will reflect the communities they serve, provide the necessary talent, secure financial resources and take responsibility for the success of the YMCA's strategic plan.

Opportunity Investment: The YMCA will achieve financially viable expansion of programs and services to underserved communities (geographic and socio-economic) in order to remain relevant, culturally competent and financially sound, well into the future. 

Facility Investment: Current facilities and properties will be maintained through operating cash flows and the capital reserve fund, as a matter of business, while significant renovations and new construction will be funded through capital campaigns.

TECHNOLOGY INVESTMENT: The YMCA will implement and maintain state of the art technology systems.  These systems will provide the basis for efficient operations, effective management decision making and quality volunteer oversight.  In addition state of the art web technology will benefit membership communication and inter-action with the YMCA. 

Institutional Stability:  The YMCA will achieve intergenerational equity by conserving its capital so that present and future generations have equivalent opportunities to benefit from its resources.